Bridal Gowns

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Our Services

Smart Brides is pleased to announce the opening of its first shop, selling fantastic bridal gowns, bridesmaids dresses and accessories in a sumptuous environment. We're especially proud to be launching Sheena McDonald's first ready-to-wear collection which is exclusive to Smart Brides.

Located just outside South Woodford tube station (on the central line) at 122 George Lane and with easy access from the M25 and A406 (North Circular) we aim to make shopping for your dress a really enjoyable experience.

We have a huge collection of modern, stylish and romantic wedding dresses for you to try, with shoes, tiaras, wraps and veils to match.

Our designers include:

Alan Hannah, Sheena McDonald, Helen Marina, Pronovias, Mon Cheri, Oceanna, Eternity Bride, Jessica McClintock, Ellis Bride, Rhapsody, Rainbow Shoes, Blossom Tiaras, Carousel, Joyce Jackson, Gossard and Berlei.

Your bridesmaids will be overjoyed that there is finally somewhere with one of the largest collections of modern adult bridesmaid's designs, in all colour and fabric combinations, starting from just £149. So they can look great without ruining your budget.

What we hope will impress you most is the flexible, fun approach we have to wedding dress shopping. We open late twice a week so you can stop by after work, enjoy a nice refreshing cup of tea (or glass of champagne if you prefer) and have fun finding your dream dress.

For opening times, directions and information please call us on 020 8530 2001. Or if you'd like to make an appointment to try our dresses you can call or e-mail us by completing the form below:

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